Mims – the founder of Nurture Collective, approached me to help her develop the ethical childrenswear brand she had envisioned for a number of years. Mims had identified that it was hard for parents to buy a range of ethically made children’s clothes without feeling overwhelmed by price and underwhelmed by choice. The vision was to create a digital space that allowed families to buy more consciously and at the same time support artisan makers from around the world.
Ethical Brand Labs was a perfect option for a company like Nurture Collective, where sustainability is at the core of the business. So we set off on our 3-month journey to launch!
We worked on collating industry trends, competitor landscape research and consumer insight through a series of collaborative labs. This enabled us to identify opportunities on how to make the Nurture Collective brand standout and also develop the personas the business would target.
Through a series of 1 on 1 workshops, we developed the position, personality and proposition of the brand. We worked on the tone of the messaging as well as what made it unique and valuable!
Through the final collaborative workshops, we developed and briefed the backbone of Nurture Collective’s digital spaces (website development) and content with these main objectives in mind;
As part of the ongoing launch and running of Nurture Collective, I work alongside Mims as ‘a remote marketing director’. I offer this approach because it allows startups like NC to work alongside an experienced strategist. It also helps forge a brand’s growth without the risk of taking on a full-time marketing director.
Through this brand guardianship role, I have helped Mims develop her remote creative team including designers, developers and photographers. I have also helped her develop her workflows for running the business with recommendations and training on digital tools. This is especially helpful for startups like NC as my recommendations mean a saving of time and money by not having to test lots of project management, CRM and analytical tools.
As a brand guardian I also;
Founder – Mims Pierre
Sarah Seaton – Brand Strategist
Lisa Barrett – Brand Designer
Sush Kelly – Website design and development
Photography – Charney Magri