About This Project

Client: Jade Hildreth @ Dancing Leopard

 

Project: Brand Strategy

 

Working with Jade on this project is amazing fun, and together we have seen phenomenal growth over the last 2 years, building on an already thriving business. The first stage, as with many of my clients we went into a ‘Discovery Phase’. Here I conducted a full brand and digital audit of Dancing Leopard, assessing the customer experience both on and offline.
I discovered some brand gaps, so it was really important that the first part of the brand strategy would begin with a brand redesign and rethink the website from a user experience perspective.
After a number of ‘brand discovery sessions’ with Jade, we also developed a brand strategy to help re-align this lovely boutique fashion house and overcome a number of brand challenges. This addressed messaging, year-round sales opportunities, advocacy and awareness strategies and Dancing Lepard’s unique proposition.

 

The Team

My book of trusted creative contacts enables me to put together a freelance team around any client I work with. For this rebranding project, I recommended the amazing Claire Hartley. Claire is a truly talented brand + packaging designer and the new visual identity is both absolutely stunning and relevant.
Claire’s work included creating a new logo, colour palettes, and brand patterns. In addition to this, we then worked offline to create new packaging and stationery to really bring everything together for Jade and her brand. This included the offline components for the new e-commerce loyalty campaign.

 

 

Brand Partnership

For startups and boutique brands, it is a big investment to get full-time brand/marketing strategy directors. For this reason, I offer my clients brand partnerships where I can fulfil this role to the level they need each month.
Through my brand partnership with Dancing Leopard, we work continuously on improving the strategy and content through projects such as;
Blog and website copywriting – See here for examples

Marketing Team Hires and Training  – More info here

Seasonal Brand Strategy Labs

Influencer Campaigns

Creative Campaigns + Content Labs (see our 2017 Summer Campaign Here)

 

Results

 

My whole approach with my clients is based on consumer insight and industry trends. We run continuous analytics to see if the campaign and brand objectives are being met. This also helps us develop and continue to grow year on year! These are some of the successes over the past 2 years!

  • Increased revenue from a surge in targeted traffic
  • Helped grow ‘more engaged’ community of 65,000 followers over 2 years on Instagram
  • Brand producing better year-round sales.
  • Continued engagement on a Facebook page of over 140,000 people
  • Increased revenue from Email Campaigns
  • Increased the organic reach on Facebook 
  • Increased direct search traffic
  • Higher website conversion rates

 

A word from Jade – Founder of Dancing Leopard

 

“Sarah is a pleasure to work with and has an extremely professional approach to her consultancy. She conducted a detailed analysis of our website and social media with considerable attention to detail and delivered comprehensive strategies for improvements adding massive value to our brand.

After a year of working with Sarah our brand consistency, user journey on the website, as well as social content and organic reach have all improved tremendously! Her ideas have been innovative and creative, and her reporting has been very insightful as well as beautifully presented.

If you are looking for an approachable and knowledgeable consultant to work alongside to develop or refine your brand, I am confident to recommend Sarah.”

 

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