As a fashion brand, it is important to create 2 main marketing strategies: advocacy and brand awareness. For 2017 the DL summer brand awareness campaign needed to capture the feeling of the unique customers who adore travel, parties and living their best life. And so ‘Embrace your wild’ was born.
Digitally activated by capturing video content of super cool girls around the UK. You can see the Majorettes video above! We also activated offline at festivals and pop-ups. We harnessed the power of influencers in our strategy to reach new audiences with great success!
For Dancing Leopard, the brand awareness strategies sit against the brand advocacy #weareleopards campaign where customers are incentivised to share their leopard pics on social platforms!
“Sarah is a pleasure to work with and has an extremely professional approach to her consultancy. She conducted a detailed analysis of our website and social media with considerable attention to detail and delivered comprehensive strategies for improvements adding massive value to our brand.
After a year of working with Sarah our brand consistency, user journey on the website, as well as social content and organic reach have all improved tremendously! Her ideas have been innovative and creative, and her reporting has been very insightful as well as beautifully presented.
If you are looking for an approachable and knowledgeable consultant to work alongside to develop or refine your brand, I am confident to recommend Sarah.”