Client: Afropean (John Pitts)
Projects: Brand Development + WordPress Blog
John approached me (when I was formerly working under the studio name MHVH Studios). After winning the ENAR Foundation Award for a contribution to a racism-free Europe John wanted to go a step further with his anti-racism efforts. And so ‘The Afropean’ was born – is an online journal exploring the social, cultural and aesthetic interplay of black and European cultures.
I worked with the designer Tom Gregory to create the brand identity. It was a great project that saw us explore the aesthetic of the Afropean cultures within the design of the brand and the Scandi-style minimalistic vibe of the blog itself.
The Ø is Scandinavian and is also a symbol used in mathematics to denote ‘diameter’, often shortened to ‘dia’, from the Greek, meaning ‘between, through, across’. We saw this representing the feeling of being between cultures and travelling through them.
Since we worked with John on ‘The Afropean’ – the brand has gone from strength to strength, recently becoming part of The Guardian Newspaper’s Africa Network.
“As a television presenter and someone who’s profile needs to encapsulate who I am and what I represent, I asked Sarah to create a website for me that would incorporate my interests as well as my ongoing portfolio work. The product she created was both forward-thinking and represented the brief we agreed on brilliantly. This process was also helped by the ease of our working relationship, she’s quietly confident in her approach and from the moment we met I knew I was in good hands. Sarah has a rare creative energy that exudes enthusiasm for her work, but it is also realistic as to what can be achieved.
I was so pleased with her work, I recommended her to two other close friends in the creative world who needed much of the same thing and they’ve both had the same amazing feedback.”