Hey, I’m Sarah an ethical brand strategist and copywriter and I love working with businesses who have heart and are trying to make a positive change in the world. One of my favourite things is being beside the ocean which is unfortunate as I live as far away from the coast as I could be in Birmingham! I love yoga, adventures, long dog walks, wildlife spotting, learning languages and delicious vegan food.
My life has taught me that empathy and kindness are integral in this world and I have always tried to live mindfully. I’ve done the usual things, recycling, low impact living, eating healthily and trying to be vegan. However, after an enlightening trip to Bali a couple of years ago, I have since endeavoured to extend my mission. I believe it is my duty to support conscious businesses and help make ethical brands the norm.
I am location independent but my base is in Birmingham! So wherever you are, just give me a call and we can chat over a green tea on Google Meet.
As an ethical brand strategist and copywriter, I help businesses craft authentic narratives and understand their position and unique value in the landscape. I create campaigns + go to market strategies to launch their products and services, so they can make a positive impact on the world.
For the past decade, I have worked alongside startups and established e-commerce businesses. I have helped these changemakers develop their voices and learn how best to put across their stories.
I specialise in working with independent businesses and particularly those with an ethical or sustainable agenda.
It is my mission to help shape the businesses of the future and make ethical brands the norm for consumers. I want to help nurture the ethical innovators of the world and bring their stories to life.
As a brand strategist, my objective is to build brands that disrupt the industry status quo! You want to launch with a bang, not a fizzle after all!
I help brands communicate what they do with beautiful stories and content with the objective of drawing in their target audiences and converting them into sales!
You can find out more about the services I offer here!
Some of my clients prefer for me to take a brief and pitch ideas to them! For my startup clients who want to remain in the brand driving seat, I use labs. These l collaborative labs are set up as a series, in which we endeavour towards creative or brand objectives. Labs can become a great tool for startups and small businesses across any industry.