07 Oct Why I changed my personal brand to my own name
Some of you may know that previous to creating my new personal brand, I ran a digital content agency called MHVH Studios. The studios were my pride and joy for almost 6 years of my life and I worked on some amazing brands with some truly amazing people.
I’ll tell you now that in the last couple of years, my personal life and subsequently my career took some real life-changing twists and turns. In these times of crisis, we are faced with 2 choices. We can linger in our misery or we can rise like a god-damn phoenix from the ashes to the challenges that face us. I think you can guess what I did, and here are 2 of my important career learnings;
- Firstly that no matter what industry you work or blog in, it’s about people. People buy into people and what they represent.
- Secondly, you must recognise your own value before you can expect someone else to do the same.
So what’s next?
Towards the end of last year, I decided to take the plunge and create my new website www.sarah-seaton.com. The first stage was self-branding and boy o boy I did not realise how much, soul searching would be involved in throwing together some fonts and palette ideas !!! NO JOKE!!
I read a quote from motivational speaker Zig Ziglar sometime last year that struck a chord with me and they are words I’ve kept with me on my self-branding journey;
“If people like you, they will listen to you.
If people trust you they will do business with you.”
– Zig Ziglar
I knew that it was time to be true to myself and create my genuinely me brand.
What have been the results?
Well, the first thing I noticed when I developed my personal brand was that suddenly my family and friends actually seem to understand what I do for a living… I know this is because I took the time to discover what I really wanted to offer as a Solopreneur and found my brand voice. I didn’t base this on what I thought I should sound like (I’ve made that mistake before)… It was just the way I am.
Most elements in my life are based on living naturally. From an organic veggie diet, my obsession with nature and the ocean, to my (slow) journey to zero waste. My plan was to transfer these features in my life across my brand. You can see my colour palettes are earthy greens and neutrals reflecting my plant obsession and photos from my travels. My brand photography is full of light, plants and nature, subtly harnessing all of the things that I love. My brand voice, the phrases, and terms I use come from my inner wild child, for example, I see your digital presence as an ecosystem that we are encouraging to thrive!
It is these things, that my friends and family recognised which in turn made it a hell of a lot easier to understand what I actually do! Especially, in comparison to the tech savvy buzzwords and nonsense titles, industries love so much!
How did people react?
I won’t lie, I was pretty terrified at first. What if people don’t like the genuine me? What if people don’t take my revamped personal brand seriously because I’m not showing myself as some hard-nosed tech obsessive working in an office every day? Then I realised that the people that were drawn to purely monetary objectives and held dogmatic and outdated opinions of how people should work, were not the clients I wished to work with.
Which leads me onto the most amazing thing I noticed… I started to draw in my ideal clients. Soulful brands and blogs run by people who loved talking about are how to evolve their ideas. This was the best bonus of building a genuinely me brand. Entrepreneurs and bloggers identified with my lifestyle and saw I brought the results with previous clients to back it up. I still get that warm and fuzzy feeling every time I get a new client and now even more so as we often have so much in common even if it’s just an obsession with self-development and Tony Robbins.
What can be learned from developing my personal brand?
So the moral of the story, if you’re running a service or company that would benefit from the personal touch then seriously consider digging deep and transforming your brand.
Want to know my top advice for personal branding? Download the tips below!